Uhuru is the Swahili word for freedom. For us, it represents the freedom and independence we seek in the mountains.

IT harkens back to our shared roots in the cradle of humanity. IT reminds us that while we may seem different we share a connected ancestry And that together we are strong.

in the name of this connected geneology, we strive to partner with outstanding retailers, brands, and ambassadors to connect better with local communities and build relationships authentically in pursuit of a unified tomorrow.

BRANDS

  • Folkrm

    Folkrm backcountry touring ski poles feature an extended grip to help ensure quick, safe, and reliable transitions from skiing, touring, or boot packing.

  • Ripton & Co

    Ripton & Co is a scrappy, rebellious brand launched in 2019, from the former ski hotel (The Skier Chalet) in Western Colorado. A small group of friends, skiers, and mountain bikers got together to create a different type of company. Performance denim for the people

  • Strafe Outerwear

    Founded in Aspen, Colorado, Strafe is a collection of passionate individuals whose drive for adventure is rivaled only by their commitment to creating modern mountain apparel that doesn’t compromise performance, quality, or style. They’re continually inspired by a dedication to living life in the mountains and making versatile gear designed to perform across all conditions.

  • 4FRNT Skis

    4FRNT is the brand of epic powder days, gutsy straight lines, creative style, and inspired ski shapes. 20 years later they still rely solely on their athletes, designers, and loyal supporters to relentlessly brainstorm and cultivate innovative ideas.

WE ARE UHURU

We represent a vision for a better sales agency. By combining the strengths of sales reps, athletes, and events we work to better service our brands and retailers.

At Uhuru Mountain Collective we maintain strategic partnerships with key community members who are outstanding in their region. Our team of ambassadors are writers, athletes, shop employees, and entrepreneurs. We uplift our team members by helping them tell their story to the world. In return, our team brings greater credibility to our brands while driving consumers to our retailers.

By organizing regional events we build deeper relationships with our retailers, brands and local communities. When you partner with Uhuru Mountain Collective we work alongside you to achieve organic sales growth in your territory.


  • Mallory Duncan

    Founder/Principal Rep

    Mallory is a long-time sales rep who initially worked for a number of skiing and mountaineering brands. He specializes in relationship development, social media marketing, and human-powered skiing. Mallory has been a long-time advocate for increased diversity and representation in snow sports and as a black skier, seeks to elevate other BIPOC centric organizations and athletes. Other hobbies included writing, playing saxophone, and whitewater boating.

    IG: @galacticbrown

  • Josephine Bond

    Community Leader

    Josephine is a Bellingham-based, four-seasons-a-year type of gal, always in pursuit of adventure, regardless of the weather. She is the program coordinator at American Alpine Institute and a passionate backcountry skier, trail runner, mountaineer, biker, and river runner. As a staple in the Bellingham community, she is a valued member of the ambassador team!

    IG: jojobond007

  • Geneva Mayall

    Community Leader

    Geneva is based in what is now called Bend, OR, and also known as the original ancestral lands of the Wasco, Warm Springs, and Northern Paiute. As a Native woman, she honors the land by fully immersing herself in nature as much as possible whether it’s skiing, biking, rafting or trail running. Geneva has worked in bike and ski shops and worked hard to gain the knowledge and skills in order to create safe spaces for community members to learn about gear and safety in the outdoors. Her hope is to make the outdoors a more accessible place by identifying and knocking down the barriers that prevent various communities’ access to outdoor recreation. When she’s not in the mountains, Geneva is working at a local environmental non-profit as the Youth Education Program Coordinator, creating programs for our future stewards to get outside and use nature as a classroom.

    IG: @gen_n_juus

Contact us

For inquiries about brand partnerships, events, press opportunities, or anything else, please reach out here:

mallory@uhurumountain.com
(510) 861-9742

1052 NW Newport Ave #203
Bend, OR 97703