This branded video was an opportunity to go behind the scenes with the people at Folkrm. From a messy guest room in Hood River, Oregon, to ski shops across the globe, we explore the origin story and the 5-year journey since it began.

This short bio is about our dear friend Stratton Matteson, who tragically passed in 2026 while riding in the backcountry. Our intention prior to his passing was to tell his story and share his inspiring philosophies. It is a brand piece, but the story of him is the true focus.